Some Overlooked Benefits of Google+ For Businesses

Creative Ground Google Plus for Business.

Google+ has lot to offer for our businesses and it does so but we often overlook it. However, in this discussion, we would see how it benefits our business and takes it to a new height. Google+ being one of the platforms of Google always holds in itself a huge scope of opportunity and world. It is up to us to understand its features and utilize it to the maximum. These few points would surely help us understand the scope of Google+ and how to use its features in favor of our business.

Blended Content:

The content of Google+ means the content that we post on our page. It takes the rank to a greater height in search results at a go itself. Each post has its unique URL and thus when the content generates interaction, ranking moves up and reaches to potential customer. Content being the king is always one of the major sources of customer attraction.

Carousel factor:

Of late, we see that local carousel appears when we go for a local search. It is effectively different from the organic search. There are reports that Google has their own factors like number of +1s on the Google+ Business Pages to be one of the most influential factors in determining ranking. From the other angle of the searcher, activities on Google+ Business Page help with the click-through factor in carousel. Even photos, reviews and other things matter in the same way.

Authorship & Publisher:

Using authorship and publisher markup, Google+ connects with other websites and generate traffic resulting to bringing your profile to the top of the search engine result page. The Google+ authorship connects the personal profile blogs, posts and web pages. Therefore, if you connect your Google+ profile with quality content, you are surely to be benefited. Publisher too works in its manner to generate a path for your business. Publisher pulls information from your Google+ page and displays in search if integrated.

Integration with various platforms:

Google+ helps you get exposure through various other channels like Youtube and Gmail. Youtube, being one of major search engines and always has advantages. Therefore, Google+ thus gives a huge scope to connect with the greater world and reap its advantageous fruits. It is always beneficial to have broader Google network. So is true with Gmail. Google+ has integrated with Gmail and thus you get a huge connection through this. You can use the follow button as well as the recent posts. Thus, it is easier to stay in touch with world around and generate business.

Apart from these few points, Google+ as a whole works in a smart way to generate business. Just create a responsive profile with photos and use hashtags in your posts. Also, encourage clients for more reviews. You can also upload animated GIFs. And, you need to be active and have some influential people in your list. Also, don’t forget to connect your page with your website. Rest, Google+ will do it all.

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on LinkedIn
Share on pinterest
Share on Pinterest
Share on whatsapp
Share on WhatsApp
Share on email
Share on Email

Latest Articles

Elementor Page builder

Ultimate Guide To The Best WordPress Plugins 2019

Discover More →
Woocommerce Flat Rate Shipping

Woocommerce Flat Rate Shipping

Discover More →
Imagify - Image optimisation for everyone

Compress Images For Your Websites

Discover More →
Black Friday Cyber Monday

Black Friday / Cyber Monday 2018 Best WordPress Deals Around

Discover More →


Secure, high quality code is just the start.

Creative Ground - A website design & digital marketing agency.

Providing our clients with cutting-edge WordPress website development and design combined with new and innovative technological solutions.

Google Rating
Based on 28 reviews
Facebook Rating
Based on 12 reviews

© 2007 - 2019 Creative Ground - Web Design & Digital Marketing Agency | All Rights Reserved | HTML Sitemap | Australian GST Registered ABN 62717242630

Scroll to Top