Google+ has lot to offer for our businesses and it does so but we often overlook it. However, in this discussion, we would see how it benefits our business and takes it to a new height. Google+ being one of the platforms of Google always holds in itself a huge scope of opportunity and world. It is up to us to understand its features and utilize it to the maximum. These few points would surely help us understand the scope of Google+ and how to use its features in favor of our business.
The content of Google+ means the content that we post on our page. It takes the rank to a greater height in search results at a go itself. Each post has its unique URL and thus when the content generates interaction, ranking moves up and reaches to potential customer. Content being the king is always one of the major sources of customer attraction.
Of late, we see that local carousel appears when we go for a local search. It is effectively different from the organic search. There are reports that Google has their own factors like number of +1s on the Google+ Business Pages to be one of the most influential factors in determining ranking. From the other angle of the searcher, activities on Google+ Business Page help with the click-through factor in carousel. Even photos, reviews and other things matter in the same way.
Authorship & Publisher:
Using authorship and publisher markup, Google+ connects with other websites and generate traffic resulting to bringing your profile to the top of the search engine result page. The Google+ authorship connects the personal profile blogs, posts and web pages. Therefore, if you connect your Google+ profile with quality content, you are surely to be benefited. Publisher too works in its manner to generate a path for your business. Publisher pulls information from your Google+ page and displays in search if integrated.
Integration with various platforms:
Google+ helps you get exposure through various other channels like Youtube and Gmail. Youtube, being one of major search engines and always has advantages. Therefore, Google+ thus gives a huge scope to connect with the greater world and reap its advantageous fruits. It is always beneficial to have broader Google network. So is true with Gmail. Google+ has integrated with Gmail and thus you get a huge connection through this. You can use the follow button as well as the recent posts. Thus, it is easier to stay in touch with world around and generate business.
Apart from these few points, Google+ as a whole works in a smart way to generate business. Just create a responsive profile with photos and use hashtags in your posts. Also, encourage clients for more reviews. You can also upload animated GIFs. And, you need to be active and have some influential people in your list. Also, don’t forget to connect your page with your website. Rest, Google+ will do it all.