Memberships are becoming increasingly popular as a way to engage customers and provide them with exclusive access to certain products or services. However, it is important to structure memberships in a way that maximizes engagement and makes the experience enjoyable for the customer. It is also important to ensure that the membership structure aligns with the goals of your business. By taking into account factors such as pricing, benefits, and customer service, you can create an effective membership structure that will keep customers engaged and coming back for more.