In this day and age we all want things as automated as possible, especially when it comes to business and getting things to run smoothly. And for good reason!
Automation of certain things allows for business to go on while you get on with the more important takes within the business. Things like marketing emails, newsletters, customer databases, these are all things that can be automated in some or other way.
They are important in their own right because having these things in place can allow for customer creation, retention and provide customer satisfaction.
The most important thing to remember though is that you probably need some sort of software or platform to do this for you, and there are many out there. Which one you choose is up to you and what you need to have happen in your organization.
However in this particular instance, we are looking at one of the highest level of automation tools, ActiveCampaign.
Read on and discover more …
WHAT IS ACTIVECAMPAIGN?
ActiveCampaign – what is it and why should you have it? It is a cloud software platform used for automation in various areas to create the best customer service experience possible. The platform is mainly targeted towards small to medium enterprises and runs completely remotely.
ActiveCampaign makes things so easy, it is like having another employee but without the extra desk.
BUT WAIT THERE’S MORE …
Now it is safe to say that there are many automation software programs available out there, but what makes ActiveCampaign stand out from the crowd is the fact that you will get a whole host of functions in one place. Let us have a look at some of them in a little more detail and how they may pertain to your business.
EMAIL AUTOMATION – This lends itself to setting up workflows and email sequences that send out marketing and informative emails to clients. You get to set it up in such a way that you ensure your target market get to see what THEY WANT TO SEE, because … no one wants to get email after email about things that are really of no use to them at all. I know that if I signed up for information on the best cloud based software available and suddenly started getting emails about sport (for example), I may not continue opening emails anymore.
CRM – Client relationship management is key to growing and retaining a customer base. Now there are many automation systems out their offering CRM, but what makes ActiveCampaign stand out is that you can set up your CRM in such a way that you make note of the initial contact, you can label it as “active” or so forth. Send the lead a “welcome” note or package and then send on to the sales team. From this CRM platform within ActiveCampaign you can also nurture and remain in contact with the potential client AUTOMATICALLY. It is a no brainer – you set it up the way you want and then let it do the work for you.
LEAD SCORING – This is often referred to “your client’s magic numbers”. When you have lead scoring as an active process you basically assign scores or numbers to your clients based on how they interact with your business. So, how often do they visit your website? How many emails have they actually clicked on and read and clicked through? How many times have they submitted a form? All these things matter, because if you have someone hanging around on your database that actually have no interest in what you have to offer – you are wasting your time engaging with them.
WEB ANALYTICS – ActiveCampaign can work hand in hand with Google Analytics to keep track of traffic and interaction on your website. If you are using the two platforms together you will see all the data within the analytics section with Google Analytics. Again this allows you to see who is engaging the most with your content and who probably “deserves” more nurturing from your end.
SALES AUTOMATION – This speaks for itself. Having this kind of automation in place helps you to sell more, whether it be product or services, it is highly beneficial to have.
CONNECTIONS – There are many ways within ActiveCampaign to stay connected with your clients/customers and interaction with them lets them know that you care and that you have their best interest at heart, always!
WHAT IF I AM ALREADY USING SOMETHING SIMILAR?
ActiveCampaign offers free migration – so it does all the leg work for you.
You really have nothing to lose. With ActiveCampaign this is the truth – there is more to it than just email marketing; from email segmentation, through to IOS CRM app, advanced reporting and so much more.
If you are ready to start looking into a change you may be interested in these pricing details as well as the fact that there is a 14 day FREE trial (no credit card needed).
PRICING for packages; LITE THROUGH TO PROFESSIONAL (MOST POPULAR) AND ENTERPRISE
AND IN CONCLUSION ….
Simply put, it is not always possible to have someone sitting 24/7 responding to emails or creating customer lists and so forth, so that is why you would “employ” a software system to do it for you.
Automation like this also gives back your time. You will have so much extra time on your hands and have the peace of mind that things are still moving and functioning in the background.
ActiveCampaign has been responsible for helping 90,000+ businesses grow. Shouldn’t yours be next?
If you are ready to take that leap and start automating almost every aspect of your business then please get in touch with one of our specialized consultants at Creative Ground.
