If you want to conduct business on the internet then you will need some sort of presence there. This is a place that people can access to learn about you and what you are offering them. But, there is a right way and a wrong way to present yourself if you want visitors to return again and again.
We’ve all seen websites before. What sets one apart from another? Some, you can tell right away that you went to the wrong place. Others frustrate you because they look inviting but after about 20 minutes you have to chuck it in because you can’t find what you need.
The Myth about Websites
Yes, you can set up a website in five or ten minutes using one of those platforms that gives you everything you need. But, that is not the end of the story. Think about a cake. You know what the finished product is supposed to look like – yummy and good smelling. But, just because someone sets out the ingredients doesn’t guarantee that you will put them together in the right way to come up with a scrumptious cake. It could turn out to be a mess.
It’s the same way with your website. Just because you throw some parts and pieces together doesn’t mean that the combination you choose will yield favorable results. It takes some thought to create a website design that will attract visitors.
Website Faux Pas that Drive People Away
What are you doing or not doing that is hindering your website business? Here are five examples.
1. Not user friendly – There is nothing more frustrating than not being able to find what you are looking for on a website. If you click on the link in the search results you expect to be brought to that article – not the home page where you have to click around to find it.
2. Links that don’t work – Test all of your buttons and links before they go live. When they don’t work, people leave to find a site where they do.
3. Poor color scheme – It is important that your content and images are easy to see and read. Black backgrounds make it hard to read. The same goes for lettering in yellow on a white background. Choose black on white for content and other readable parts.
4. Pop-up ads – Who wants to keep clicking the red “x” every five minutes while they are trying to read an article? Pop ups distract the reader and are annoying.
5. Preachy – These are the sites that use hard-sell tactics. If the link says “5 Ways to Get Rid of Pests” you don’t want to reach the site and instead be bombarded with reasons why you should buy the product. It’s bait and switch, and readers don’t respond well to it.
Are you guilty of any of these? Don’t worry. It can be fixed.