It can be difficult to manage all the different social media opportunities out there for your business. There are specific tools per social media type, but there are also tools that work across different types of accounts to help you find out what the buzz is, know what type of buzz to create, and how to make the most of your social media efforts.
Google alerts – Get specific search results delivered to your inbox via Google Alerts. Enter a search term and how you want the information delivered, and monitor the buzz about yourself and your business all over the entire net.
Socialmention.com – This is a lot like Google Alerts but focused only on mentions in social media. Type in the keywords that you want to watch, like your business name or products and services, and see with who and where they’re being mentioned. You can even get a widget to put on your website to display the results live. You can select specific social media to search or all.
Klout.com – You can sign in with either Twitter of Facebook, and then you can find out how influential you are. Join and engage with other influential people to build more klout earning perks. Recognize influencers in your business and life by giving them Klout. Then, use Klout data to improve.
TweetReach.com – Want to know how far your tweet traveled, or simply research a phrase, #hashtag or keyword for future efforts via Twitter? You have to authorize the app, but once you do the research possibilities are truly endless.
Facebook Insights – Via Facebook Insights you can get a lot of information about your reach, who is engaged with your content, and even the viral potentiality of your posts. You can also see the potential reach of your posts if your “likes” shared what you posted via the “friends of fans” potential.
TweetDeck – This is more of a social media management tool than a “monitoring” tool, but it enables you to do both. You will be able to filter what you see to be most relevant to how you want to use Twitter. Not only that, it also works to connect with other social media too like Facebook, LinkedIn and others. This can save tons of time and frustration.
HootSuite.com – Of course, no social media monitoring article can leave out HootSuite.com. This social media management and monitoring tool offers you to view, use and monitor all types of social media under one browser. It is not free, but it’s not expensive and can be very useful to business owners who use multiple types of social media. You can get a 30-day free trial too. You may need nothing else if you have this tool.
It’s clear that monitoring social media is an important component of doing business on the web today. Even if you have a bricks and mortar store, it is imperative that you’re the one creating the buzz for your business and (if needed) redirecting buzz leading in the wrong direction. With these tools you can be back in control.