In order for your business to grow, you have to reach your audience with words that will motivate them to take action. This cannot be accomplished without some sort of marketing campaign. If you use Google AdWords then you are well on your way to establishing advertising that will benefit you.
You are probably ready to jump in with both feet. Google AdWords has made a lot of businesses more profitable. But, before you go any further, be aware of the most common mistakes that advertisers make when using this platform. The last thing any business owner wants is to end up with a bill from Google for hundreds of dollars for advertising with no sales to show for it.
Basically, Google AdWords is a “pay per click” platform that allows you to have your ads shown on search engine results pages. They may also appear on websites within the Google network and their display network. What’s great for the advertiser is that you only pay when someone clicks on your ad.
On the surface, it sounds easy, but there is much more to know and that is often the first move that many make in the wrong direction. Keep reading and we will try and help you to avoid the same mistakes that others have fallen prey to.
Avoiding Common Google AdWords Mistakes
Make sure you read the fine print – Google does a good job of providing detailed tutorials on the various aspects of AdWords. From the basic information that we talked about above to how to leave “breadcrumbs” in your ad, you can learn step-by-step how to tailor your advertising to meet the needs of your target audience.
Choose your keywords and phrases carefully – It is tempting to use all the keywords you can think of in the hope that the customers and money will start rolling in. Even though AdWords is a great way to increase visibility and traffic to your website, it is not a magic genie in a bottle. A bit of research still needs to be done to be sure that you are using the keywords that will hook the intended target. Set up more than one marketing campaign using carefully chosen keywords and phrases.
Set a budget – You can do that with this platform. It is again tempting to want to bid top dollar for a prime advertising spot, but if your ads are not engaging or on point, it is money not well spent.
Go for the solid investment – By this we mean choosing keywords and descriptions for your ads that will “speak” to your intended audience. Using catchy phrases that sound like a desperate sales person will ring false with those you want to attract. Instead use keywords that specifically show what product you are marketing even if your niche is small. The point is to find those who need you not everyone else.
Google AdWords can become a great asset to you advertising campaign if used properly.